Gauntlet Gallery
What is Shepard Fairey’s piece called “Juxtapoz Factor Laguna”?
Artist Statement
Shepard was asked to participate and create a print for The Laguna Art Museum’s exhibition titled, In the Land of Retinal Delights: The Juxtapoz Factor. The print was only available at the exhibition’s opening reception and sold out before the night ended. We were fortunate enough to keep a few to sell on our site… so here they are! The prints are available now, 7/1/08, and will be until supplies last. We only have a very limited quantity so we don’t expect them to be around long. 2 colorways, both editions of 200, priced at $35 each.
Summary
Juxtapoz Factor Laguna is a 2008 Shepard Fairey screen print published by Obey Giant, measuring 18 x 24 inches in an edition of 200, priced at $35. Fairey created it for the Laguna Art Museum exhibition 'In the Land of Retinal Delights: The Juxtapoz Factor.' The print was initially available only at the exhibition's opening reception, where it sold out before the night ended; a small reserved quantity was later offered on the Obey Giant site beginning July 1, 2008. It was issued in two colorways, First Edition and Gold, both editions of 200.
Why It Matters
Juxtapoz Factor Laguna ties Fairey directly to a landmark museum survey of the Juxtapoz-magazine art world, 'In the Land of Retinal Delights: The Juxtapoz Factor' at the Laguna Art Museum, which celebrated the lowbrow and street-art movement Fairey helped define. That institutional context gives the print added significance beyond a typical studio release: it documents a moment when the underground aesthetic Fairey emerged from was being recognized within a museum setting. The source notes the print sold out at the opening reception before the night ended, with only a small reserved quantity later released online, underscoring strong demand at the event itself. Issued in two colorways, each an edition of 200, the work is relatively scarce, and the accessible $35 release price made it attainable for show attendees and online buyers alike. For collectors, the museum-exhibition provenance, the documented opening-night sellout, and the tight edition combine to make this more than a routine print. It captures Fairey's role within a broader artistic community and a specific cultural milestone, qualities that give it lasting interest for those who value context and story alongside the image.
Collector Perspective
This print appeals to collectors who prize exhibition-linked works and the history of the Juxtapoz and street-art scene. Its tie to the Laguna Art Museum show and the documented opening-night sellout give it a compelling provenance story, while the two colorways, each an edition of 200, offer completists a clear set to pursue. The 18 x 24 format displays cleanly, and its accessible original $35 price made it a democratic release. Collectors building a thematically rich Fairey collection, or one organized around museum and institutional moments, will find it a meaningful and relatively scarce addition with a strong narrative hook.
Historical Context
Created in 2008 for the Laguna Art Museum's exhibition 'In the Land of Retinal Delights: The Juxtapoz Factor,' this print marks Fairey's participation in a museum survey of the Juxtapoz-affiliated lowbrow and street-art movement. Available first only at the July opening reception, where it sold out the same night, it was then offered in limited quantity through Obey Giant beginning July 1, 2008. The work situates Fairey within the institutional recognition of a scene he helped shape, bridging his street-art roots and the gallery world. Issued in two colorways of 200 each at $35, it reflects both the collaborative, community-oriented side of his practice and the accessible pricing model of his 2008 releases.
FAQ
What exhibition is this print connected to?
Fairey created it for the Laguna Art Museum exhibition 'In the Land of Retinal Delights: The Juxtapoz Factor.' The print was initially available only at the show's opening reception, then in limited quantity on the Obey Giant site from July 1, 2008.
How many colorways and what is the edition size?
There are two colorways, First Edition and Gold, each an edition of 200. The prints are 18 x 24 inch screen prints published by Obey Giant in 2008 and were priced at $35 each.
Did this print sell out?
According to the record, the print sold out at the exhibition's opening reception before the night ended. Obey Giant kept a small reserved quantity to sell online starting July 1, 2008, noting only a very limited amount was available.
What was the original price?
Each print was priced at $35, with both colorways issued in editions of 200. The source describes them as 18 x 24 inch screen prints published by Obey Giant for the Laguna Art Museum exhibition.
Related Works
About the Artist
Shepard Fairey (b. 1970, Charleston, South Carolina) is an American street artist, graphic designer, and activist, and a graduate of the Rhode Island School of Design. His 1989 “André the Giant Has a Posse” sticker grew into the global OBEY GIANT campaign — an ongoing experiment in propaganda, obedience, and visual culture. He reached worldwide recognition with the 2008 “Hope” portrait of Barack Obama, now held by the Smithsonian National Portrait Gallery. Across screen prints, stencils, murals, and collage, Fairey channels propaganda aesthetics toward themes of peace, justice, environmentalism, and civil rights. His work is in the collections of the Museum of Modern Art, the Victoria & Albert Museum, and LACMA.