Gauntlet Gallery
What is Shepard Fairey’s piece called “Re-Build / Re-Think (Timed Edition)”?
Artist Statement
This Re-Build/Re-Think letterpress print is a timed release to help generate as many funds as possible to help California Wildfire relief efforts. 100% of profits will go to organizations we vet properly, including the American Red Cross explicitly earmarked for the LA fire effort. The aim is to help the many families who have lost homes or businesses with over 12,000 structures burned in LA. This letterpress image features a sparrow, symbolizing good fortune, hope, and resilience, rising above the flames. We can re-build, but we also need to re-think. CA is the nation's most environmentally progressive state, but that alone cannot solve a global problem; more needs to be done. Thank you in advance for your help; the devastating effects of climate catastrophes continue to grow, and we hope this can assist in the recovery process with more work to be done to prevent future disasters. We are all in this together in LA, but also on Mothership Earth together globally. Thanks for caring! -Shepard PRINT DETAILS: Re-Build/Re-Think. 10.5 x 17. Letterpress on cream cotton paper with hand-deckled edges. Signed by Shepard Fairey. Comes with a Digital Certificate of Authenticity provided by Verisart. $80.
Summary
Re-Build / Re-Think (Timed Edition) is a 2025 Shepard Fairey letterpress print published by Obey Giant, measuring 10.5 x 17 inches on cream cotton paper with hand-deckled edges. Signed by the artist and released at $80 with a Verisart digital Certificate of Authenticity, it was a timed release to raise funds for California wildfire relief, with 100% of profits going to vetted organizations including the American Red Cross earmarked for the LA fire effort. The image features a sparrow, symbolizing good fortune, hope, and resilience, rising above flames. Fairey frames the message as both rebuilding and rethinking in the face of climate catastrophe.
Why It Matters
Re-Build / Re-Think is a benefit release directly responding to the Los Angeles wildfires, and the source is explicit that 100% of profits go to vetted relief organizations, including the American Red Cross earmarked for the LA fire effort. This full-profit commitment distinguishes it from prints that donate only a portion. The sparrow rising above flames, which Fairey describes as a symbol of good fortune, hope, and resilience, gives the work an emotionally resonant image of recovery. The title's dual call, to rebuild but also to rethink, ties immediate disaster relief to Fairey's broader environmental advocacy: he notes that even California's environmental progress cannot alone solve a global problem and that more must be done to prevent future disasters. As a timed letterpress edition on hand-deckled cotton paper with Verisart authentication, it offers collectors a documented, cause-driven piece. Because the edition is timed rather than fixed, its final size depends on the sale window, so scarcity should be assessed cautiously. The print sits at the intersection of Fairey's environmental and activist work with a concrete, urgent humanitarian purpose.
Collector Perspective
This print appeals to collectors of Fairey's environmental and activist work and to socially motivated buyers drawn by the full-profit donation to wildfire relief. At $80 as a timed letterpress edition, it is an accessible, cause-driven acquisition with a clear narrative and Verisart authentication. The compact 10.5 x 17 inch format and hand-deckled cotton paper make it an intimate display piece suited to curated groupings. The hopeful sparrow-above-flames imagery gives it broad emotional appeal. It fits within an environmental or climate-themed Fairey subcollection. Collectors should note the edition is timed rather than numbered, so the final size is set by the sale window and is not stated in the record.
Historical Context
Re-Build / Re-Think extends Fairey's substantial environmental and climate-focused body of work into a direct disaster-response release tied to the 2025 Los Angeles wildfires. It reflects his recurring practice of pairing print releases with urgent causes, here taken to the extent of donating all profits. The 'Mothership Earth' framing and call to both rebuild and rethink connect the immediate relief effort to his longer-running advocacy for systemic climate action. Produced as a timed letterpress edition on hand-deckled cotton paper with digital authentication, it represents the craft-forward, cause-driven mode of his contemporary period and reinforces environmental responsibility as a sustained theme in his recent output.
FAQ
What cause does this print support?
It is a timed release to raise funds for California wildfire relief. According to the record, 100% of profits go to properly vetted organizations, including the American Red Cross explicitly earmarked for the LA fire effort, to help families who lost homes or businesses amid over 12,000 structures burned in LA.
What does the imagery symbolize?
The print features a sparrow rising above flames. Fairey describes the sparrow as symbolizing good fortune, hope, and resilience. Paired with the title Re-Build / Re-Think, the image conveys recovery from disaster alongside a call to rethink how we prevent future climate catastrophes.
What are the print specifications?
It is a letterpress print on cream cotton paper with hand-deckled edges, 10.5 x 17 inches, signed by Shepard Fairey, and released at $80. It comes with a digital Certificate of Authenticity provided by Verisart. The record does not list a fixed numbered edition size.
Is the edition size fixed?
No. It was offered as a timed edition, meaning the quantity was determined by orders placed during the sale window rather than a pre-set number. The record does not state a specific edition number, so the final total is not given in the source.
Related Works
About the Artist
Shepard Fairey (b. 1970, Charleston, South Carolina) is an American street artist, graphic designer, and activist, and a graduate of the Rhode Island School of Design. His 1989 “André the Giant Has a Posse” sticker grew into the global OBEY GIANT campaign — an ongoing experiment in propaganda, obedience, and visual culture. He reached worldwide recognition with the 2008 “Hope” portrait of Barack Obama, now held by the Smithsonian National Portrait Gallery. Across screen prints, stencils, murals, and collage, Fairey channels propaganda aesthetics toward themes of peace, justice, environmentalism, and civil rights. His work is in the collections of the Museum of Modern Art, the Victoria & Albert Museum, and LACMA.